From Beers to Cheers
Keen to offer something different for our lovely clients at Christmas, we were inspired to delve into the unknown, and create something unique, branding locally brewed craft beer with our own labels and packaging. An exciting and enjoyable venture for us, we knew we would love handing them out to our contacts and maybe entice some new ones along the way.
Got the bottle
We’re always enthusiastic to work with local companies, and we are fortunate to have a brewery just up the road, so our first stop was Georges Brewery in Wakering, with help from the owner, Mark Mawson, we sampled a few beers and decided on the deliciously different Wakering Gold.
We continued our research and called in some help from our copywriter to incorporate our message and ethos. We started putting some ideas together, and went through many prototypes to get the right size and design to suit the bottles.
On a roll
When sourcing a printer, we were looking for a company who could deliver a beautiful, professional finish which was cost effective without compromising on quality. We opted for a digital print onto metallic stock which would really show off our brand colours and showcase our design. The printer had heaps of experience with drinks labels so we were keen to take on their suggestions to get the best outcome.
Pack it in
In order to present our beers in the best possible way, we sourced some carriers for an attractive and practical solution when handing out the beers. We also enjoyed creating some accessories to personalise them further.
A fruitful trip to the brewery and we returned with a truck full of clinking beer bottles!
Stick with it
We were really impressed with the printed labels, and our studio turned into production line for a few days while we labelled all the beers by hand.
Finally after all our hard work we were able to deliver the beers just in time for Christmas! We were really pleased to hear how much people enjoyed them. If you missed out, we still have some here waiting for you!
We’re really keen to do more of this kind of thing, so, if you would like us to brew up some ideas for your company, or need your own products photographed, please get in touch!